# 从校准业务关系到共同经营情景

以已实现事实校准同一经营关系，重建资本批次、利润与资金，再比较原状态和具名替代。

Entry: zh-p04 | Node: P04 | Language: zh | Editorial revision: 2026-09-21

## Teaching instructions
你正在教授P04《从校准业务关系到共同经营情景》，读者具有高年级本科至研究生数学背景。

先确认本次节点和读者所选分支。先实际取得required_readings中该范围的全部完整单元，核对版本、期间、币种与模型身份；目录、摘要、搜索节选和成功打开标题不算正文。记录实际工具/文件、单元起止、读到的关键约定及其支持范围，runtime_reading_log从空表开始，不预填“已读”。本站方法和公司案例从access.uri所列公开正文读取，外部原件从指定URL读取；不得假设访问任何私人盘符。读取失败先用明示的已核等价来源，仍缺则具体说明缺的单元，不凭记忆声称已核该事实。读者要求直接讲解时可直接推进；互动时一次要求一个完整推理任务，不逐格问四则运算。引用紧随所用材料。案例固定2026-09-20信息与2026-09-18价格，不更新报价、不接账户、不重估公司；不执行或换名恢复股票DCF/WACC。所有操作标原状态、具名已算替代或纯教学扰动，不能把点击当新增证据。最后用迁移题检验，给完整解析，并指出剩余条件。

本篇任务与反馈尺度（只执行所选分支，再完成共同资金任务）：
选择AWS时，先让读者解释“2027收入228、64%贡献、固定负担16.451787、折旧45.525775”各是什么身份。带他从k0、k1和旧资产折旧重建D2027，再算83.942439的OI；不只代入利润表。共同资金任务：让他解释Q1本金6.733513为何比现金缺口略高。具名AI延后保留资本计划，但现金94.580212、借款327.672724与Base不同；必须说出缺口来自经营现金。零售分支要从六类收入生成mix与地区利润，而非复制AWS变量。最终换成可取消服务器/不可撤销数据中心的需求延迟，要求分清已投用、已承诺、未下单和实际付款。若读者仍说“资本不变所以现金不变”，回到净现金桥，不判已掌握。

Before substantive teaching, actually retrieve every required reading unit for the selected scope. Read its complete designated section, including necessary assumptions, tables and footnotes. A working URL or an editorial access date is not a runtime reading receipt. Record the actual version, location, scope and what it supports. If unavailable, use a previously verified equivalent source; if the required unit remains unavailable, identify that gap rather than teach it from memory. Start runtime_reading_log empty. Once reading is complete, use a substantive diagnostic or follow the reader's request for direct explanation. Advance one complete reasoning task at a time; skip mastered basics. Distinguish original facts, supplied teaching assumptions and inference.

## Required readings and runtime protocol
```json
{
  "export_mode": "public",
  "required_readings": [
    {
      "source_id": "PBCD-METHOD-BUSINESS",
      "title": "业务关系、校准与共同经营状态",
      "version": "2026-09-21 局部准确摘编",
      "access": {
        "kind": "site_body",
        "uri": "https://ou-liu-red-sugar.github.io/zh/notebook/business-relations-calibrated-states/",
        "availability": "staged_site_body; accessible after adoption"
      },
      "required_unit": {
        "locator": "pm-business-state-calibration-contract 至 path-capital-check",
        "scope": "完整三节",
        "purpose": "区分覆盖与采用、共同状态和资本日期"
      },
      "supports": "本站原创方法摘编，规定业务边界、校准与共同资本责任；公开原件各自支持实例，不是完整方法的外部背书。",
      "authors": [
        "本站方法"
      ]
    },
    {
      "source_id": "PBCD-CASE-AMZN",
      "title": "Amazon：2026-09-20历史条件研究案例",
      "version": "研究截止2026-09-20；教学摘编2026-09-21",
      "access": {
        "kind": "site_body",
        "uri": "https://ou-liu-red-sugar.github.io/zh/notebook/amzn-research-20260920/",
        "availability": "staged_site_body; accessible after adoption"
      },
      "required_unit": {
        "locator": "case-amzn-facts、case-amzn-operating、case-amzn-capital",
        "scope": "事实身份、所选分支4年及Base季度资金段",
        "purpose": "把实现H1、全年估计和剩余H2分开"
      },
      "supports": "原研究的事实/分析代理、四条未来路径、5项具名替代、4套权重与16组已算分布。报价冻结，代表点不是条件均值。",
      "authors": [
        "本站历史研究"
      ]
    },
    {
      "source_id": "src-amzn-2026q2",
      "title": "Amazon Form 10-Q, quarter ended June 30, 2026",
      "version": "2026Q2 SEC filing",
      "access": {
        "kind": "html_full_text",
        "uri": "https://www.sec.gov/Archives/edgar/data/1018724/000101872426000026/amzn-20260630.htm"
      },
      "required_unit": {
        "locator": "Note8 pp22–25",
        "scope": "分部定义、费用分配、收入/OI、PP&E取得/D&A完整单元",
        "purpose": "不混用广义现金流加回与设备折旧"
      },
      "supports": "分部范围与经营费用使用分配、产品收入、PP&E取得和折旧；债务/租赁、SBC/RSU等资本权利实例。未来余额不由当期附注直接给出。",
      "authors": [
        "Amazon.com, Inc."
      ]
    },
    {
      "source_id": "PBCD-IEA-AI-2026-HTML",
      "title": "Key Questions on Energy and AI — Executive summary",
      "version": "2026-04-16",
      "access": {
        "kind": "html_full_text",
        "uri": "https://www.iea.org/reports/key-questions-on-energy-and-ai/executive-summary"
      },
      "required_unit": {
        "locator": "Across the AI value chain, a scramble…",
        "scope": "该小节全文",
        "purpose": "理解供给和融资前置"
      },
      "supports": "AI资本链中的供应/设备/电网与融资限制；采用行业机制，不推AWS具体容量或收益率。",
      "branch": "aws",
      "authors": [
        "International Energy Agency"
      ]
    },
    {
      "source_id": "PBCD-CMA-CLOUD-2025",
      "title": "Cloud Infrastructure Services: Final Decision Report",
      "version": "2025 final report",
      "access": {
        "kind": "pdf_full_text",
        "uri": "https://assets.publishing.service.gov.uk/media/688b8891fdde2b8f73469544/final_decision_report.pdf"
      },
      "required_unit": {
        "locator": "§§6.320–6.325",
        "scope": "技术迁移与multi-cloud完整指定单元",
        "purpose": "留存机制不等于固定收入增长"
      },
      "supports": "历史英国技术迁移/multi-cloud摩擦及缓解并存；不从这一单元推全球AWS增长或现行费用政策。",
      "branch": "aws",
      "authors": [
        "Competition and Markets Authority"
      ]
    }
  ],
  "optional_readings": [
    {
      "source_id": "PBCD-TALEN-PPA",
      "title": "Talen 8-K, Exhibit 99.1: nuclear energy relationship with Amazon",
      "version": "2025-06-11 announcement",
      "access": {
        "kind": "pdf_full_text",
        "uri": "https://ir.talenenergy.com/static-files/90cce90c-e281-42c6-b686-ed6010dd8699"
      },
      "required_unit": {
        "locator": "Ex99.1 pp1、3",
        "scope": "供电计划全文页和前瞻说明",
        "purpose": "合同上限和未来爬坡"
      },
      "supports": "公告中的1,920MW为满额供电计划，预计爬坡最迟2032达到；供电数量不等于AWS当期IT容量或收费收入。",
      "branch": "aws",
      "required_only_if_selected": true,
      "authors": [
        "Talen Energy Corporation"
      ]
    },
    {
      "source_id": "PBCD-IAB-PWC-2025",
      "title": "Internet Advertising Revenue Report, Full-Year2025",
      "version": "2026-04",
      "access": {
        "kind": "pdf_full_text",
        "uri": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf"
      },
      "required_unit": {
        "locator": "pp27、32、35",
        "scope": "commerce media、定义与调查方法完整页",
        "purpose": "美国市场与全球公司分母边界"
      },
      "supports": "美国commerce media收入63.4bn、报告增速18%，并有测量/增量回报约束；范围不是Amazon全球广告。",
      "branch": "retail",
      "authors": [
        "IAB",
        "PwC"
      ],
      "required_when_selected": true
    }
  ],
  "runtime_reading_log": [],
  "supplied_inputs": {
    "case_id": "CASE-AMZN-20260920",
    "uri": "https://ou-liu-red-sugar.github.io/notebook/labs/p-bcd/inputs.json",
    "identity": "冻结2026-09-20输入；不同JSON字段保留事实/假设/条件结果身份",
    "selected_keys": [
      "case_id",
      "metadata",
      "states",
      "calibration",
      "parameters",
      "scenarios",
      "named_alternatives",
      "identity_notes",
      "source_map"
    ],
    "data": {
      "case_id": "CASE-AMZN-20260920",
      "metadata": {
        "information_cutoff": "2026-09-20",
        "purchase_date": "2026-09-18",
        "valuation_date": "2029-12-31",
        "purchase_price": 253.71,
        "currency": "USD",
        "money_unit": "billion",
        "share_unit": "billion",
        "quote_type": "regular_close",
        "quote_time": "16:00 EDT",
        "years": 3.2854209445585214,
        "cash_distributions": 0,
        "original_shareholder_additional_cash": 0,
        "result_identity": "历史研究的未来条件结果；不是当期目标价；期间分配为零；救援发行不等于原股东强制追加现金"
      },
      "states": [
        "Bull",
        "Base",
        "Bear",
        "Tail"
      ],
      "calibration": {
        "h1_2026": {
          "aws_revenue": 79.819,
          "aws_ebit": 30.782,
          "aws_da": 15.353,
          "aws_energy_gain_adjustment": 0.599,
          "retail_ebit": 20.531,
          "retail_tariff_refund_adjustment": 0.64,
          "retail_da": 11.35,
          "capex_cash": 96.31,
          "additions": 118.648
        },
        "cash_20260630": 122.988,
        "debt_principal_20260630": 132.995,
        "short_term_borrowings_20260630": 0.325
      },
      "parameters": {
        "aws": {
          "kernel": {
            "server_share": 0.45,
            "server_life": 5.5,
            "server_commission": [
              0.75,
              0.25
            ],
            "dc_share": 0.55,
            "dc_life": 30,
            "dc_commission": [
              0.2,
              0.45,
              0.35
            ]
          },
          "legacy_runoff": 0.9,
          "da_2026": 33,
          "calibration_contribution": 0.64
        },
        "retail": {
          "growth": {
            "Bull": [
              [
                10,
                9,
                8
              ],
              [
                5,
                5,
                4
              ],
              [
                14,
                13,
                12
              ],
              [
                23,
                21,
                18
              ],
              [
                12,
                11,
                10
              ],
              [
                30,
                28,
                25
              ]
            ],
            "Base": [
              [
                8,
                7,
                6
              ],
              [
                4,
                4,
                4
              ],
              [
                11,
                10,
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              ],
              [
                18,
                16,
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              ],
              [
                10,
                9,
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              ],
              [
                24,
                23,
                23
              ]
            ],
            "Bear": [
              [
                5,
                5,
                4
              ],
              [
                2,
                2,
                2
              ],
              [
                8,
                7,
                6
              ],
              [
                10,
                9,
                8
              ],
              [
                6,
                5,
                4
              ],
              [
                12,
                10,
                8
              ]
            ],
            "Tail": [
              [
                -2,
                1,
                3
              ],
              [
                -2,
                0,
                1
              ],
              [
                1,
                3,
                4
              ],
              [
                3,
                5,
                7
              ],
              [
                2,
                3,
                4
              ],
              [
                0,
                5,
                8
              ]
            ]
          },
          "revenue_2026": [
            297.1,
            23.5,
            194.1,
            85,
            55.7,
            7.1
          ],
          "service_mix_spread_bps_per_pp": 20,
          "logistics_cost_bps_per_pct": 35,
          "base_unit_cost_na": [
            0,
            -1,
            -1
          ],
          "base_unit_cost_intl": [
            0.25,
            -0.75,
            -1
          ],
          "base_price_invest_na": [
            15,
            10,
            10
          ],
          "base_price_invest_intl": [
            20,
            15,
            10
          ],
          "base_other_net_na": [
            15,
            20,
            25
          ],
          "base_other_net_intl": [
            25,
            35,
            35
          ]
        },
        "capital": {
          "operating_cash_reserve": 40,
          "liquidity_floor": 60,
          "issuance_fee": 0.005,
          "max_growth_debt": 168.883433,
          "new_debt_rate": {
            "Bull": 0.06,
            "Base": 0.06,
            "Bear": 0.075,
            "Tail": 0.09
          },
          "dilution_start_fully_awarded": 11.0274,
          "future_new_awards": {
            "Bull": [
              0.015,
              0.035,
              0.04,
              0.045
            ],
            "Base": [
              0.02,
              0.065,
              0.075,
              0.085
            ],
            "Bear": [
              0.025,
              0.11,
              0.125,
              0.135
            ],
            "Tail": [
              0.04,
              0.18,
              0.21,
              0.22
            ]
          },
          "globalstar_shares": 0.025,
          "globalstar_debt_assumed": 0.423692,
          "anthropic_cash": {
            "Bull": [
              0,
              7.5,
              7.5,
              0
            ],
            "Base": [
              0,
              10,
              5,
              0
            ],
            "Bear": [
              0,
              0,
              5,
              5
            ],
            "Tail": [
              0,
              5,
              0,
              0
            ]
          },
          "cash_tax": {
            "Bull": [
              5,
              18,
              28,
              40
            ],
            "Base": [
              5,
              16,
              23,
              32
            ],
            "Bear": [
              5,
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              16,
              22
            ],
            "Tail": [
              5,
              8,
              11,
              15
            ]
          },
          "extra_equipment_payable_change": [
            30.2,
            -10,
            -12,
            -8.2
          ],
          "finance_lease_additions": [
            4.3,
            4,
            4,
            4
          ],
          "corporate_additions": [
            2,
            2,
            2,
            2
          ],
          "annual_refi_reserve": [
            0,
            14.06,
            17.087,
            19.452375
          ]
        },
        "benchmark": {
          "annual_rate": 0.0483,
          "identity": "Frozen three-year Treasury par yield, approximate constant-rate reinvestment comparator; not a security quote or discount rate"
        }
      },
      "scenarios": {
        "Bull": {
          "aws": [
            {
              "core": 148.0,
              "ai": 27.0,
              "revenue": 175.0,
              "contribution_rate": 0.64,
              "fixed_pre_da_cost": 11.92530971145705,
              "da": 33.0,
              "ebit": 67.07469028854295,
              "margin": 0.38328394450595976,
              "additions": 192.5,
              "year": 2026
            },
            {
              "core": 179.0,
              "ai": 61.0,
              "revenue": 240.0,
              "contribution_rate": 0.66,
              "fixed_pre_da_cost": 16.74553919743255,
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              "margin": 0.39714919747281896,
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            },
            {
              "core": 205.0,
              "ai": 110.0,
              "revenue": 315.0,
              "contribution_rate": 0.67,
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              "year": 2029
            }
          ],
          "retail": [
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              "revenue": 662.5,
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              "margin_change_na_bps": 0.0,
              "margin_change_intl_bps": 0.0,
              "year": 2026,
              "categories": {
                "Online": 297.1,
                "Physical": 23.5,
                "ThirdParty": 194.1,
                "Advertising": 85,
                "Subscription": 55.7,
                "Other": 7.1
              },
              "na_revenue": 479.6,
              "intl_revenue": 182.89999999999998
            },
            {
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              "intl_margin": 0.04634930678315694,
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                "ThirdParty": 221.27400000000003,
                "Advertising": 104.55,
                "Subscription": 62.38400000000001,
                "Other": 9.23
              },
              "na_revenue": 539.9734830000001,
              "intl_revenue": 208.94951700000001
            },
            {
              "revenue": 839.7374100000001,
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              "margin_change_intl_bps": 87.52985851528949,
              "year": 2028,
              "categories": {
                "Online": 356.2229000000001,
                "Physical": 25.90875,
                "ThirdParty": 250.03962,
                "Advertising": 126.5055,
                "Subscription": 69.24624000000001,
                "Other": 11.814400000000001
              },
              "na_revenue": 602.09172297,
              "intl_revenue": 237.6456870300001
            },
            {
              "revenue": 931.9255604000002,
              "na_share": 0.713,
              "na_margin": 0.10116158636351254,
              "intl_margin": 0.06416158636351253,
              "ebit": 84.37895053688185,
              "additions": 69.0,
              "da": 33.0,
              "mix_bps": 23.092937288266448,
              "margin_change_na_bps": 85.59293728826646,
              "margin_change_intl_bps": 90.59293728826646,
              "year": 2029,
              "categories": {
                "Online": 384.7207320000001,
                "Physical": 26.945100000000004,
                "ThirdParty": 280.04437440000004,
                "Advertising": 149.27649,
                "Subscription": 76.17086400000002,
                "Other": 14.768
              },
              "na_revenue": 664.4629245652002,
              "intl_revenue": 267.46263583480004
            }
          ],
          "capital": {
            "cash": 109.07315890389165,
            "debt": 318.4556581561797,
            "finance_claims": 27.0548,
            "shares": 11.187399999999998,
            "cumulative_growth_debt": 154.01909115617963,
            "cumulative_equity_proceeds": 0.0,
            "investment_funded": 15.0,
            "investment_gross": 425.0,
            "investment_tax_basis": 90.0,
            "investment_tax": 82.075,
            "investment_net": 342.925,
            "operating_tax_timing_proxy": 69.15670410621198,
            "minimum_pre_financing_cash": 7.688421656321893,
            "quarters": [
              {
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        "access": {
          "kind": "html_full_text",
          "uri": "https://www.sec.gov/Archives/edgar/data/1018724/000101872426000026/amzn-20260630.htm"
        },
        "required_unit": {
          "locator": "Note8 pp22–25",
          "scope": "分部定义、费用分配、收入/OI、PP&E取得/D&A完整单元",
          "purpose": "不混用广义现金流加回与设备折旧"
        },
        "supports": "分部范围与经营费用使用分配、产品收入、PP&E取得和折旧；债务/租赁、SBC/RSU等资本权利实例。未来余额不由当期附注直接给出。",
        "authors": [
          "Amazon.com, Inc."
        ]
      },
      {
        "source_id": "PBCD-IAB-PWC-2025",
        "title": "Internet Advertising Revenue Report, Full-Year2025",
        "version": "2026-04",
        "access": {
          "kind": "pdf_full_text",
          "uri": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf"
        },
        "required_unit": {
          "locator": "pp27、32、35",
          "scope": "commerce media、定义与调查方法完整页",
          "purpose": "美国市场与全球公司分母边界"
        },
        "supports": "美国commerce media收入63.4bn、报告增速18%，并有测量/增量回报约束；范围不是Amazon全球广告。",
        "branch": "retail",
        "authors": [
          "IAB",
          "PwC"
        ]
      }
    ],
    "all": [
      {
        "source_id": "PBCD-METHOD-BUSINESS",
        "title": "业务关系、校准与共同经营状态",
        "version": "2026-09-21 局部准确摘编",
        "access": {
          "kind": "site_body",
          "uri": "https://ou-liu-red-sugar.github.io/zh/notebook/business-relations-calibrated-states/",
          "availability": "staged_site_body; accessible after adoption"
        },
        "required_unit": {
          "locator": "pm-business-state-calibration-contract 至 path-capital-check",
          "scope": "完整三节",
          "purpose": "区分覆盖与采用、共同状态和资本日期"
        },
        "supports": "本站原创方法摘编，规定业务边界、校准与共同资本责任；公开原件各自支持实例，不是完整方法的外部背书。",
        "authors": [
          "本站方法"
        ]
      },
      {
        "source_id": "PBCD-CASE-AMZN",
        "title": "Amazon：2026-09-20历史条件研究案例",
        "version": "研究截止2026-09-20；教学摘编2026-09-21",
        "access": {
          "kind": "site_body",
          "uri": "https://ou-liu-red-sugar.github.io/zh/notebook/amzn-research-20260920/",
          "availability": "staged_site_body; accessible after adoption"
        },
        "required_unit": {
          "locator": "case-amzn-facts、case-amzn-operating、case-amzn-capital",
          "scope": "事实身份、所选分支4年及Base季度资金段",
          "purpose": "把实现H1、全年估计和剩余H2分开"
        },
        "supports": "原研究的事实/分析代理、四条未来路径、5项具名替代、4套权重与16组已算分布。报价冻结，代表点不是条件均值。",
        "authors": [
          "本站历史研究"
        ]
      },
      {
        "source_id": "src-amzn-2026q2",
        "title": "Amazon Form 10-Q, quarter ended June 30, 2026",
        "version": "2026Q2 SEC filing",
        "access": {
          "kind": "html_full_text",
          "uri": "https://www.sec.gov/Archives/edgar/data/1018724/000101872426000026/amzn-20260630.htm"
        },
        "required_unit": {
          "locator": "Note8 pp22–25",
          "scope": "分部定义、费用分配、收入/OI、PP&E取得/D&A完整单元",
          "purpose": "不混用广义现金流加回与设备折旧"
        },
        "supports": "分部范围与经营费用使用分配、产品收入、PP&E取得和折旧；债务/租赁、SBC/RSU等资本权利实例。未来余额不由当期附注直接给出。",
        "authors": [
          "Amazon.com, Inc."
        ]
      },
      {
        "source_id": "PBCD-IEA-AI-2026-HTML",
        "title": "Key Questions on Energy and AI — Executive summary",
        "version": "2026-04-16",
        "access": {
          "kind": "html_full_text",
          "uri": "https://www.iea.org/reports/key-questions-on-energy-and-ai/executive-summary"
        },
        "required_unit": {
          "locator": "Across the AI value chain, a scramble…",
          "scope": "该小节全文",
          "purpose": "理解供给和融资前置"
        },
        "supports": "AI资本链中的供应/设备/电网与融资限制；采用行业机制，不推AWS具体容量或收益率。",
        "branch": "aws",
        "authors": [
          "International Energy Agency"
        ]
      },
      {
        "source_id": "PBCD-CMA-CLOUD-2025",
        "title": "Cloud Infrastructure Services: Final Decision Report",
        "version": "2025 final report",
        "access": {
          "kind": "pdf_full_text",
          "uri": "https://assets.publishing.service.gov.uk/media/688b8891fdde2b8f73469544/final_decision_report.pdf"
        },
        "required_unit": {
          "locator": "§§6.320–6.325",
          "scope": "技术迁移与multi-cloud完整指定单元",
          "purpose": "留存机制不等于固定收入增长"
        },
        "supports": "历史英国技术迁移/multi-cloud摩擦及缓解并存；不从这一单元推全球AWS增长或现行费用政策。",
        "branch": "aws",
        "authors": [
          "Competition and Markets Authority"
        ]
      },
      {
        "source_id": "PBCD-IAB-PWC-2025",
        "title": "Internet Advertising Revenue Report, Full-Year2025",
        "version": "2026-04",
        "access": {
          "kind": "pdf_full_text",
          "uri": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf"
        },
        "required_unit": {
          "locator": "pp27、32、35",
          "scope": "commerce media、定义与调查方法完整页",
          "purpose": "美国市场与全球公司分母边界"
        },
        "supports": "美国commerce media收入63.4bn、报告增速18%，并有测量/增量回报约束；范围不是Amazon全球广告。",
        "branch": "retail",
        "authors": [
          "IAB",
          "PwC"
        ]
      }
    ]
  },
  "branch_selection_protocol": "默认AWS。切换零售时以该分支完整数组替换必读，完成对应材料后再教；全部展开才要求两支。共同资金任务必做。",
  "experiment_ids": [
    "EXP-P04-CANONICAL-PATH"
  ]
}
```

## Supplied entry
我们先不问股票值多少钱。先问一个更具体的问题：在未来几年里，客户为什么付钱，公司拿什么交付，收入变成利润之前要承担哪些成本，又要先拿出多少资金？只有把这些关系接起来，“增长”才不只是一列百分比。

本篇用 **2026年9月20日的 Amazon 历史研究**练习这一步。财报实现值、研究中的分析代理和2027—2029年未来路径会分别标明。金额均为十亿美元；它们不是今天更新的预测。读完之后，你应能重建一条经营关系，再解释同一个冲击为什么同时改变利润、资本与融资需求。完整历史材料归于[公司案例](/zh/notebook/amzn-research-20260920/)。[^case]

<a id="p04-business"></a>
## 1. 我们究竟在预测哪一种生意

Amazon 的报告分部是北美、国际和 AWS。北美、国际内部又包含自营商品、第三方卖家服务、广告与订阅等收费活动。这里不能把“国际”与“广告”当两份互不重叠的收入相加，也不能把履约网络另算成一家公司，然后再把它服务的商品收入完整算一遍。财报分部说明公司怎样汇总经营结果，业务关系说明这些结果为什么出现。[^amzn]

AWS 的客户使用计算、存储、数据库等服务。客户业务扩大可能增加使用量，但优化程序、压缩存储或更换产品也可能减少每项任务的资源消耗。因此，客户还留在云上，不等于账单必然按固定速度增长。CMA 的历史研究确认技术迁移存在摩擦，并同时讨论缓解这些摩擦的办法；它支持研究留存机制，不提供 AWS 的全球未来增长率。[^cma]

我们可以把一条关系写成“客户任务量 → 每项任务资源消耗 → 实际服务组合与净价 → 收入”。若再展开供给端，还要接上供电、设备、投用与工程资源。IEA 的2026年研究把芯片、电网、设备和融资列为数据中心建设的相互制约条件；这提醒我们，客户签约与能够交付并不是同一天发生的事。[^iea]

**经营情景**是同一组外部条件下，企业与客户作出响应后形成的经营和资金路径。它不是把一张表统一上调或下调百分之二十。好情景可以有更多资本需求；坏情景也必须保留公司调整采购、改变产品或修复成本的能力。

<a id="p04-calibration"></a>
## 2. 用实现结果固定起点，而不是固定未来

先看历史案例使用的 AWS 三期实现值。Q4来自年度业绩，Q1和Q2属于2026年；最后一行才是研究的全年估计。[^case]

| 期间 | 收入 | 经营利润 OI | 身份 |
|---|---:|---:|---|
| 2025Q4 | 35.579 | 12.465 | 已实现单季 |
| 2026Q1 | 37.587 | 14.161 | 已实现单季 |
| 2026Q2 | 42.232 | 16.621 | 已实现单季 |
| 2026全年 | 175.000 | 67.074690 | 历史研究中的预测，不是实现值 |

Q2的附注明确给出上半年 AWS 收入79.819、OI30.782、物业设备折旧摊销15.353。三者分别是收费结果、扣除经营成本后的利润，以及其中一类资本消耗；不能把现金流量表中包括内容、租赁资产等项目的更大加回数，换来充当这里的设备折旧。[^amzn]

本案例把 AWS 收入拆为 Core 与“直接 AI”代理。Core 也包括 AI 带来的存储、数据库和 CPU 配套；所以这并非财报披露的“纯非AI/纯AI”两分部。Base 的2027年采用173与55，合计228。这个拆分有助于研究客户采用与配套需求，却没有把未披露的微观变量变成观测事实。

校准的用途，是让关系面对实际材料。三期财报检查规模与变化；上下游检查交付和付款是否成立；外部研究检查另一种解释。历史案例的电力合同上限、成熟客户的数据库优化和广告市场增速，分别约束供给、消耗效率与付费，不是三份可以相加的需求。完整方法还要求对应电话会、代表上下一跳和不同外部研究角度；这里沿用那份历史研究的证据记录，不把一节教学当作重做完整公司研究。[^method]

<a id="p04-aws-relation"></a>
## 3. 把收入、贡献和折旧接成一条关系

先选择 AWS 主分支。零售分支在后面，阅读其中一支即可完成本篇的主要操作。

<div data-reading-branch-controls><button data-select-reading-branch="aws">AWS主分支</button><button data-select-reading-branch="retail">零售分支</button><button data-select-reading-branch="all">全部展开</button></div>
<section data-reading-branch="aws">

本案例采用 $OI_t=c_tR_t-F_t-D_t$。其中 $c_tR_t$ 是扣除关系中所定义可变成本后的贡献，$F_t$ 是折旧前的固定经营成本代理，$D_t$ 是设备折旧摊销。$c_t$ 不是公司披露的毛利率，$F_t$ 也不是财报里一行可直接抄下的费用。

怎样确定这个代理的起点？历史研究设 $c=64\%$，并把0.599的能源估值收益全分配至 AWS，作为会计调整的上限假设。用上半年结果反推：

$$
F_{H1}=0.64\times79.819-(30.782-0.599+15.353)=5.54816,
\qquad a=F_{H1}/15.353.
$$

接下来暂用 $F_t=aD_t$ 表示已投用资本规模带来的固定经营负担。它把规模变化连起来，但并未证明所有固定成本都由折旧驱动。这样的代理允许被证据修正；它的好处不是精确，而是比另填一列利润率更容易检查。

关键在于 $D_t$ 也来自同一资本计划。案例将新资产分为45%的服务器/网络与55%的数据中心，设寿命分别5.5年、30年；服务器分当年/次年投用75%/25%，数据中心分当年/后两年投用20%/45%/35%，投用当年计半年的折旧。这些均为研究假设。于是，当年取得1单位资产，贡献的当年折旧是

$$
k_0=\frac{0.45\times0.75}{5.5}\times\frac12+
\frac{0.55\times0.20}{30}\times\frac12=0.0325151515.
$$

若 $A_j$ 为第 $j$ 年取得资产，$k_{t-j}$ 为相应批次在第 $t$ 年的折旧系数，则本观察窗口内 $D_t=L_t+\sum_{j\le t}A_jk_{t-j}$；$L_t$ 是既有资产的折旧。这里的半年度约定适用于此例，不是所有资产的通用会计要求。预测窗外还要处理寿命结束与更新，不能无限延伸这一短窗口系数。

我们把2027年的折旧也实际重建一次。上一年新取得资产在第二年的折旧系数为

$$
k_1=\frac{0.45}{5.5}(0.75+0.25/2)+\frac{0.55}{30}(0.20+0.45/2)
=0.0793825758.
$$

第一项把已投用服务器计全年、新投用部分计半年；第二项对数据中心做同样处理。2026年的既有资产折旧为 $L_{2026}=33-192.5k_0=26.7408333333$，案例再设其每年保留90%，因此

$$
D_{2027}=0.9L_{2026}+192.5k_1+190k_0=45.5257746212.
$$

三个加项分别来自更早的存量、2026批次和2027批次，并不是把所有取得额都直接计成当年费用。固定经营负担比例 $a=5.54816/15.353\approx0.3613730216$，所以 $F_{2027}=aD_{2027}=16.4517867337$。因此

$$
OI=0.64\times228-16.4517867337-45.5257746212
=83.9424386451.
$$

我们现在能解释利润变化：收入增加带来贡献，先行资本投用使折旧与固定负担也增加。2029年收入337、OI113.569862、折旧75.005261，利润率约33.70%；不是看到收入增长后，再独立宣布利润率也会上升。

| Base年份 | 收入 | 折旧摊销 | 经营利润 | 当年资产取得 |
|---|---:|---:|---:|---:|
| 2026 | 175 | 33.000000 | 67.074690 | 192.5 |
| 2027 | 228 | 45.525775 | 83.942439 | 190.0 |
| 2028 | 283 | 60.769327 | 98.390278 | 165.0 |
| 2029 | 337 | 75.005261 | 113.569862 | 145.0 |

表中资产取得不等于同年现金付款，折旧也不等于维护资本开支。它们分别回答“本期增加了什么资源”“本期付了多少钱”“本期利润承担多少资本消耗”。
</section>

<a id="p04-retail-relation"></a>
<section data-reading-branch="retail">
## 分支：同一个框架，零售为什么换了变量

零售不能照搬算力关系。案例从自营、实体店、第三方、广告、订阅、其他六类收入出发。2026研究基数依次为297.1、23.5、194.1、85.0、55.7、7.1，总计662.5。Base 2027对应增长8%、4%、11%、18%、10%、24%，因此合计731.133。这里的第三方服务收入不是商户成交总额，广告收入也不是广告主销售额。[^case]

以 $S=(第三方+广告+订阅)/非AWS收入$ 表示服务收入组合，案例采用

$$
\Delta m_{bps}=20\Delta S_{pp}-35u_{\%}-v_{bps}+e_{bps}.
$$

$u$ 是单位物流成本变化，$v$ 是价格投入，$e$ 是其他净改善。20与35都是研究代理；百分点、百分数、基点各有分母：服务占比增加1个百分点产生20基点贡献，而单位成本增加1%产生35基点负担。

2027服务组合贡献为20.616579基点。北美的单位成本变化为0%、价格投入15基点、其他改善15基点，净增仍是20.616579基点；国际分别为0.25%、20、25，净增 $20.616579-8.75-20+25=16.866579$ 基点。将这两个增量加入7.65%与3.85%的起始利润率，再按各地区收入加总，得到49.639111的非AWS经营利润。

IAB/PwC报告中的美国 commerce media 在2025年为63.4十亿美元、增长18%；其统计范围不是 Amazon 全球广告，不能直接相除求市占率。它在历史研究中用于挑战广告增长的持续性，促使广告收入和组合贡献一起下调，而不是另加一笔独立“广告价值”。[^iab]
</section>

<a id="p04-capital"></a>
## 4. 利润增长之后，现金为何还可能不够

从利润走到资金，要保留费用与付款的时间差。历史案例以集团2026全年资产取得254.5，减融资租赁新增4.3，再减额外设备付款时差30.2，得到现金资本支出220。6月末现金余额已经反映上半年付款96.31，所以后半年只再扣123.69。若再次扣全年220，就把已发生的上半年重复算了一遍。[^case]

再看 Base 2027Q1。期初现金111.974015，加上该季核心现金变化−56.123359，另扣客户融资出资2.5，融资前现金为53.350656。核心现金变化已经包括当季收入成本、折旧/SBC加回、营运资本、现金税、资本付款、既有融资服务与近似现金收益，但未含本次新发债的费用与半季度利息。

模型要求融资后至少保留60。设新债本金 $B$、发行费用率0.5%、年利率6%，且该季新债平均占用半个季度，则

$$
53.350656+B(1-0.005-0.06/8)=60,
\qquad B=6.733512582.
$$

费用和利息也消耗现金，所以融资本金略大于缺口6.649344。60只是本模型的融资警戒线，不是 Amazon 的实际资金政策；借款可得性也是条件。后续季度的“融资前现金”继承了前面已经融到的钱，它不是全期从不融资的反事实路径。

<a id="p04-experiment"></a>
## 5. 操作：换一个已经定义的世界

<div data-experiment-slot="EXP-P04-CANONICAL-PATH"></div>

[打开经营与资金实验](/notebook/labs/p-bcd/interactions.html#EXP-P04-CANONICAL-PATH)。先看 Base 的年度经营表与季度现金线，再选择“AI延后并连带Core”。后者把2027 Core改为 $148\times1.12$，AI采用27/35/58/90，保留原来的资产取得计划；企业现金和融资随新经营结果重算。其终点现金从116.404522变为94.580212，借款从276.792273变为327.672724。**资本计划不变，绝不等于现金不变。**

另一项“AWS较弱、非AWS Base”使用 AWS Bear 经营关系、非AWS Base 关系，并以 Base 资金规则重算。只固定原倍数时每股条件值278.410746，再采用各自业务状态倍数时为243.300457。前后比较分别隔离经营变化与定价变化；不能把这个替代再任意叠加到 Bull 或 Tail 上。

关闭脚本时，可直接用下面的摘要作同一比较。具名替代只给其实际保存的摘要，没有把原 Base 的14季现金线冒充替代路径。

| 路径 | 2029现金 | 2029有息借款 | 2029每股条件值，固定Base倍数 |
|---|---:|---:|---:|
| 原 Base | 116.404522 | 276.792273 | 347.446133 |
| AWS较弱、非AWS Base | 87.440015 | 308.731984 | 278.410746 |
| 非AWS较弱、AWS Base | 101.777918 | 294.802952 | 300.376388 |
| AI与Core联动延后 | 94.580212 | 327.672724 | 294.517264 |

<a id="p04-exercises"></a>
## 6. 练习与完整解析

**解释题。** 某电力合同写“最多供应1,920MW”，研究员把它乘自设的每MW收入并加入当年预测。哪条关系缺失？

**解析。** “最多”是权利上限，不是当期交付。需要核合同爬坡、地点与并网、机房投用、供电与IT负载的转换、任务量、使用率和计费条件。Talen在2025年6月11日的公告预计分阶段爬坡至全额，最迟2032年达到1,920MW；这个历史计划不等于当年实现。[^talen] 不能既把合同当新容量、又把客户合同总额另算一份需求。即使乘法量纲看似成立，经济对应仍未建立。

**计算题。** 若 Base 2027只把贡献率从64%降到60%，暂时固定收入、固定成本与折旧，经营利润下降多少？能否直接由此宣称融资也不变？

**解析。** 利润下降 $0.04\times228=9.12$，得到74.8224386451。这是局部贡献敏感性，不是新公司情景。利润下降会影响经营现金与借款需求；现金税、营运资本、融资费用是否响应还需指定。固定资本计划只固定一类支出，不能固定现金净变化。本实验不把这个手算自动升级为已保存的完整替代。

**迁移题。** 需求晚一年到来，公司能够取消尚未下单的服务器，但不能撤销已投用的数据中心。应该把所有资本和折旧随收入一起后移吗？

**解析。** 不应。先区分已付款、已承诺、未下单、已投用四种状态，再只调整真正可调整的批次；已投用资产的折旧和维护仍存在。未来服务器采购后移可能缓解现金，却也约束后续交付能力。我们应重新检查“客户需求—交付能力—贡献—资本—融资”，而不是只把收入表平移。下一篇将沿这张业务图判断哪些部分可以独立定价。

[^amzn]: Amazon，2026Q2 Form 10-Q，Note 8，印刷pp22–25：分部范围、经营费用分配、收入/OI、PP&E取得与折旧表。[原文](https://www.sec.gov/Archives/edgar/data/1018724/000101872426000026/amzn-20260630.htm)。表内million已统一为billion。
[^case]: [CASE-AMZN-20260920](/zh/notebook/amzn-research-20260920/#case-amzn-operating)，历史研究的事实台账、经营代理、年度路径与具名替代。未来金额均保持2026-09-20研究身份。
[^method]: [业务关系与共同经营状态](/zh/notebook/business-relations-calibrated-states/#pm-business-state-calibration-contract)，本站方法的局部摘编。
[^cma]: CMA，Cloud Infrastructure Services: Final Decision Report，2025，§§6.320–6.325，印刷pp326–327。[原文](https://assets.publishing.service.gov.uk/media/688b8891fdde2b8f73469544/final_decision_report.pdf)。采用历史英国技术迁移机制，不移植市场份额。
[^iea]: IEA，Key Questions on Energy and AI，2026-04-16，[Executive summary](https://www.iea.org/reports/key-questions-on-energy-and-ai/executive-summary)，完整小节“Across the AI value chain, a scramble…”；提供行业供给与融资机制，不提供AWS特定收入参数。
[^iab]: IAB/PwC，Internet Advertising Revenue Report FY2025，2026-04，p27，定义与方法见pp32、35。[原文](https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf)。

[^talen]: Talen，2025-06-11 Form 8-K，Exhibit 99.1，第1页（PDF第4页）供电数量、爬坡时间；第3页前瞻性说明。[公告原文](https://ir.talenenergy.com/static-files/90cce90c-e281-42c6-b686-ed6010dd8699)。采用公告时的计划身份，不据此确认后续全部交付。


## Experiment inputs and static equivalents
```json
[
  {
    "id": "EXP-P04-CANONICAL-PATH",
    "title": "从校准业务关系到共同经营情景",
    "anchor": "p04-experiment",
    "description": "以已实现事实校准同一经营关系，重建资本批次、利润与资金，再比较原状态和具名替代。",
    "inputs": {
      "choice": {
        "allowed": [
          "Bull",
          "Base",
          "Bear",
          "Tail",
          "aws_strong_alternative_fixed_base_pricing",
          "retail_weak_fixed_base_pricing",
          "mixed_aws_strong_retail_weak",
          "mixed_aws_weak_retail_strong",
          "ai_delay_core_attach_linked_capital_unchanged"
        ],
        "default": "Base",
        "type": "exclusive selector"
      }
    },
    "outputs": {
      "canonical": "four-year AWS/nonAWS table +14quarter cash summary +terminal capital",
      "named": "own mapped annual branches and capital summary; AI delay compact summary only"
    },
    "units": {
      "money": "USD billion for company amounts; USD per share for outcomes",
      "shares": "billion",
      "probabilities": "fractions summing to one"
    },
    "identity": "frozen dated research or explicitly marked bounded teaching arithmetic",
    "static_equivalent": {
      "reader": "https://ou-liu-red-sugar.github.io/zh/notebook/calibrated-business-scenarios/#p04-experiment",
      "lab": "https://ou-liu-red-sugar.github.io/notebook/labs/p-bcd/interactions.html#EXP-P04-CANONICAL-PATH",
      "without_javascript": "默认完整表和主要对照保留；不把参数规格当运行结果"
    },
    "algorithm": "engine.path(choice)；只按source_key选已有结果，选择命名替代不再接state/stress，缺季度不插值。",
    "boundaries": [
      "未知组合抛错并清空旧结果",
      "替代中capital规则为Base但余额属于重算结果",
      "不由GPU/MW/ARR生成新收入"
    ],
    "default_values": {
      "aws_2027_ebit": 83.94243864509258,
      "cash": 116.40452209404924,
      "debt": 276.79227253610446
    },
    "inputs_uri": "https://ou-liu-red-sugar.github.io/notebook/labs/p-bcd/inputs.json"
  }
]
```

## Sources
- [Amazon：2026-09-20历史条件研究案例](https://ou-liu-red-sugar.github.io/zh/notebook/amzn-research-20260920/): 原研究的事实/分析代理、四条未来路径、5项具名替代、4套权重与16组已算分布。报价冻结，代表点不是条件均值。
- [Cloud Infrastructure Services: Final Decision Report](https://assets.publishing.service.gov.uk/media/688b8891fdde2b8f73469544/final_decision_report.pdf): 历史英国技术迁移/multi-cloud摩擦及缓解并存；不从这一单元推全球AWS增长或现行费用政策。
- [Internet Advertising Revenue Report, Full-Year2025](https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf): 美国commerce media收入63.4bn、报告增速18%，并有测量/增量回报约束；范围不是Amazon全球广告。
- [Key Questions on Energy and AI — Executive summary](https://www.iea.org/reports/key-questions-on-energy-and-ai/executive-summary): AI资本链中的供应/设备/电网与融资限制；采用行业机制，不推AWS具体容量或收益率。
- [业务关系、校准与共同经营状态](https://ou-liu-red-sugar.github.io/zh/notebook/business-relations-calibrated-states/): 本站原创方法摘编，规定业务边界、校准与共同资本责任；公开原件各自支持实例，不是完整方法的外部背书。
- [Talen 8-K, Exhibit 99.1: nuclear energy relationship with Amazon](https://ir.talenenergy.com/static-files/90cce90c-e281-42c6-b686-ed6010dd8699): 公告中的1,920MW为满额供电计划，预计爬坡最迟2032达到；供电数量不等于AWS当期IT容量或收费收入。
- [Amazon · 2026 Q2 Form 10-Q](https://www.sec.gov/Archives/edgar/data/1018724/000101872426000026/amzn-20260630.htm): 来源摘要：截至 2026-06-30 的季度报告。用于核对自营零售、第三方卖家服务与 AWS 的业务口径，以及存货、设备和现金流的合并披露。案例的解释由作者根据研究整理。

## Content relations
```json
[
  {
    "from": "zh-p04",
    "relation": "part_of",
    "to": "portfolio-valuation",
    "reason": "主要 topic 归属"
  },
  {
    "relation": "uses_method",
    "to": "zh-pmbusinessstate",
    "reason": "调用短参考中本篇对应的输入输出与条件，不反向要求读完六篇",
    "from": "zh-p04"
  },
  {
    "relation": "illustrated_by",
    "to": "zh-amzn-research-20260920",
    "reason": "固定日期案例；不新建第二个别名案例",
    "period": "2025Q4–2029",
    "cutoff": "2026-09-20",
    "from": "zh-p04"
  },
  {
    "relation": "supported_by",
    "to": "src-amzn-2026q2",
    "reason": "分部范围与经营费用使用分配、产品收入、PP&E取得和折旧；债务/租赁、SBC/RSU等资本权利实例。未来余额不由当期附注直接给出。",
    "locator": "Note8 pp22–25; Note3 pp13–14; Note4 p15 Commitments; Note5 pp17–18 debt table and notes; Note6 p19",
    "scope": "本次重开Note8整单元；租赁余额/期限及成本表、融资承诺表与脚注、债务本金/账面及费用桥、RSU/SBC单元。不是整份10-Q全部审阅。",
    "optional": false,
    "from": "zh-p04"
  },
  {
    "relation": "supported_by",
    "to": "PBCD-CMA-CLOUD-2025",
    "reason": "历史英国技术迁移/multi-cloud摩擦及缓解并存；不从这一单元推全球AWS增长或现行费用政策。",
    "locator": "§§6.320–6.325, printedpp326–327",
    "scope": "两页完整指定单元，原页已看；不作为全部637页阅读。",
    "optional": false,
    "from": "zh-p04"
  },
  {
    "relation": "supported_by",
    "to": "PBCD-IEA-AI-2026-HTML",
    "reason": "AI资本链中的供应/设备/电网与融资限制；采用行业机制，不推AWS具体容量或收益率。",
    "locator": "Complete subsection beginning “Across the AI value chain, a scramble…”",
    "scope": "实际取得官方HTML指定完整小节及相邻供给展望。PDF直链反复失败，未将其p47记作本次读取；PPA具体事实改用已读Talen原件。",
    "optional": false,
    "from": "zh-p04"
  },
  {
    "relation": "supported_by",
    "to": "PBCD-IAB-PWC-2025",
    "reason": "美国commerce media收入63.4bn、报告增速18%，并有测量/增量回报约束；范围不是Amazon全球广告。",
    "locator": "p27 commerce media; p32 definitions; p35 methodology",
    "scope": "三页正文、图与定义/方法实际看原页；不称43页全部重读。",
    "optional": false,
    "from": "zh-p04"
  },
  {
    "relation": "supported_by",
    "to": "PBCD-TALEN-PPA",
    "reason": "公告中的1,920MW为满额供电计划，预计爬坡最迟2032达到；供电数量不等于AWS当期IT容量或收费收入。",
    "locator": "Ex99.1 printed p1 (PDF p4); Ex99.1 printed p3 forward-looking statements (PDF p6)",
    "scope": "上述完整页和前瞻说明，已查看原页；未用公告确认后来全部交付。",
    "optional": false,
    "from": "zh-p04"
  },
  {
    "from": "p04-experiment",
    "relation": "illustrated_by",
    "to": "EXP-P04-CANONICAL-PATH",
    "at_section": "p04-experiment",
    "reason": "以已实现事实校准同一经营关系，重建资本批次、利润与资金，再比较原状态和具名替代。"
  }
]
```

## Related entries
